Macron’s Eyewear Selection at Davos Forum Triggers Significant Surge in iVision Tech Shares

During his recent address at the World Economic Forum in Davos, French President Emmanuel Macron made headlines not just for his political rhetoric, but for a specific fashion choice that captured global attention. The President appeared wearing a pair of sunglasses, a move he later explained was a practical necessity rather than a stylistic statement. Macron revealed that he needed to mask the appearance of a burst blood vessel in his eye, a condition he described with characteristic flair as having the "eye of the tiger" while reassuring the public that the ailment was "completely harmless." This unexpected accessory quickly became a focal point of discussion, momentarily overshadowing the formal diplomatic agenda of the summit.

The eyewear in question was identified as the Pacific S 01 model, a premium product from the historic French brand Henry Jullien. These sunglasses are part of an exclusive gold-plated collection and carry a retail price of 659 euros. The craftsmanship behind the frames is rooted in a sophisticated gold-application technique that traces its origins back to the middle of the 19th century. This commitment to traditional manufacturing underscores the deep heritage of the Henry Jullien label, which has been a fixture in the industry since its founding in 1921. The choice of such a storied brand highlighted a blend of French elegance and historical industrial expertise on the international stage.

The market reaction to this high-profile endorsement was both immediate and substantial. Henry Jullien is owned by the Italian industrial group iVision Tech, which is listed on the Euronext Growth Milan. Following the President's appearance, the company witnessed a dramatic spike in interest and demand. Stefano Fulchir, the head of iVision Tech, noted in a statement to Reuters that the incident generated a remarkable "wow effect" for the company's shares. This surge in investor confidence translated into a tangible financial gain, with the company's market capitalization increasing by approximately 3.5 million euros in a very short period.

On the Milan stock exchange, the impact was clearly visible as shares in iVision Tech climbed by nearly 6% during Wednesday's trading session. The momentum continued into Thursday, though the intense interest led to such high levels of volatility that trading of the stock had to be temporarily suspended. This phenomenon serves as a striking example of how a single public appearance by a world leader can have profound economic consequences for a brand. By opting for the Pacific S 01, Macron inadvertently provided a massive boost to the Italian-owned manufacturer, proving that even a minor medical issue like a burst blood vessel can lead to a multi-million euro windfall for the fashion industry.