Kate Spade New York has unveiled its highly anticipated global Fall 2025 campaign, "Spark Something Beautiful." Under the leadership of CEO Eva Erdmann, the initiative introduces a fresh aesthetic focused on shared moments and fostering connections, marking a new era for the brand.
The campaign features a diverse group of influential personalities, including rapper Ice Spice, social media star Charli D'Amelio, artist Laufey, and model Reign Judge. Their involvement highlights Kate Spade's evolving identity, characterized by playfulness, confidence, and a strong sense of community. The narrative is set against the vibrant backdrop of New York City, emphasizing how friendship and shared experiences elevate everyday moments into instances of beauty.
Kaisy Mae O'Reilly, Senior Vice President of Marketing, stated, "At Kate Spade New York, we believe it's the shared moments that truly spark joy." This philosophy is embodied by the campaign's featured accessory, the Duo Bag. Designed for versatility and individuality, the Duo Bag can be worn in multiple ways—as a shoulder bag, crossbody, clutch, or belt bag—offering extensive styling options. It is available in a range of colors, including Cashew Milk, Black, Leopard Multi, Dried Thyme, and Lime Slice, with additional holiday colors like Milk Glass and Red Jam. The Duo Bag is priced between $298 and $348, with new styles slated for release throughout the season.
The Fall/Holiday 2025 collection, including the Duo Bag, will be available starting September 23, 2025, with new arrivals continuing to be introduced. The "Spark Something Beautiful" campaign will be showcased across all Kate Spade New York channels from its launch date until February 2026. The creative team behind the campaign included stylists Leith Clark, Timothy Garcia, Carlee Suzanne Barrow, and Anabel Bentle, alongside hair stylists Jenny Cho-Semple, Araxi Lindsey, Dionte Gray, and Laura Polko. Makeup artistry was provided by Dana Delaney, Karina Orozco, and Akina Shimizu, with nail artistry by Yoko and Brittney Boyce.
Founded in 1993 with an initial collection of six handbags, Kate Spade New York has long represented color, wit, optimism, and femininity. Today, it operates as a global lifestyle brand that embodies joy, offering seasonal collections that encompass handbags, apparel, jewelry, footwear, gifts, and home decor. The brand's heritage is rooted in celebrating communities of women worldwide who embrace their authentic lives. The strategic use of influencers like Ice Spice and Charli D'Amelio reflects a broader fashion industry trend of leveraging partnerships to boost brand awareness and consumer engagement, often resulting in higher engagement rates than traditional advertising. The campaign's focus on connection and shared experiences aligns with a marketing trend emphasizing authenticity and relatable narratives, which resonates particularly well with younger demographics who value community and shared values. Kate Spade New York is part of the Tapestry brand group.