Inditex, celebrating its 50th anniversary with over 38 billion in revenue and 6 billion in profit, has formalized its operational strategy. CEO Óscar García Maceiras presented the group's formula, (m + c + s + p) * v, at an academic forum.
This formula represents fashion, clients, sustainability, and people, all multiplied by values. The aim is to encapsulate half a century of business evolution into a comprehensible structure. It also provides insights into future directions.
The company emphasizes the need for transparency and efficiency. Transforming complexity into a formula allows for controlled narrative. This proactive approach ensures Inditex defines its story amidst increasing scrutiny regarding environmental impact and consumption models.
The communication of this formula is significant. It indicates that fashion companies are now judged not only by their products but also by the narratives they construct to establish legitimacy.