Havaianas is expanding its international strategy by collaborating with supermodel Gigi Hadid. This partnership follows a recent collaboration with Dolce&Gabbana.
Hadid, appointed as a global ambassador in early 2025, is debuting as a guest creative director. She is co-creating a limited collection inspired by summer and retro pin-up aesthetics.
The collection, influenced by pin-up illustrations, captures a beachy atmosphere with a Californian style. It blends vintage elements with contemporary touches, using sunset and sea-inspired tones.
The capsule includes four exclusive versions of classic Havaianas models like Top and Slim Square. These come in soft orange, yellow, purple, blue, and green hues.
The collection aims to combine Hadid's international recognition with Havaianas' authenticity. The packaging includes a collectible beach-themed box, hanger, and postcard, enhancing the consumer experience.
The limited collection is available at the Iguatemi shopping store in São Paulo and on the brand's website for Brazilian customers.