Givenchy's Fall 2025 campaign: modern womanhood

Edited by: Екатерина С.

Givenchy's Fall 2025 campaign, helmed by the creative vision of Sarah Burton, focuses on the theme of female friendship. The campaign, featuring model Kaia Gerber and director Halina Reijn, aims to celebrate the female gaze. Burton, who previously spent 13 years at Alexander McQueen, unveiled the collection during Paris Fashion Week.

The campaign showcases Gerber in various ensembles, including a white babydoll dress, a red satin dress, and a lace gown. The setting for the show was intimate, held at 3 avenue George V, a location significant to Givenchy since 1955. Burton's vision for the collection is to explore the multifaceted nature of the contemporary woman.

Burton's intention is to portray the strength, vulnerability, and emotional intelligence of women. The collection seeks to capture the essence of feeling powerful and sensual. The campaign reflects a shift in direction for the LVMH-owned brand, emphasizing a narrative of connection and modern femininity.

Sources

  • pambianconews.com

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