The French Senate has adopted a law aimed at curbing the excesses of fast-fashion. The legislation, initially approved by the National Assembly in 2023, proposes key measures, including a legal definition of fast-fashion, an ecological bonus-malus system, and a ban on advertising for these products. However, modifications have weakened the initial project.
Senator Grégory Blanc expressed disappointment over the rejection of amendments that would have broadened the law's scope. Despite these setbacks, France is the first European country to legally regulate fast-fashion. The law mandates better public information, prohibits certain incentive-based advertisements, and strengthens environmental labeling.
Additional amendments aim to regulate the logistical practices of online sales platforms. Fast-fashion contributes significantly to global pollution, accounting for 10% of global greenhouse gas emissions with 150 billion garments produced annually. This production degrades ecosystems, obstructs recycling efforts, and relies on precarious working conditions. Supply chains lack transparency, and local industries struggle to compete with inexpensive clothing.