Fenty Beauty Names Yuqi of (G)I-DLE as Global Brand Ambassador

Cosmetics powerhouse Fenty Beauty has officially announced the appointment of Yuqi, a prominent member of the South Korean girl group (G)I-DLE, to the role of Global Brand Ambassador. This strategic move effectively links one of the world's most recognizable beauty brands with an artist whose influence spans the global music scene, television, and the fashion industry at large.

This decision underscores Fenty Beauty's steadfast dedication to the core tenets of its marketing philosophy, principles the brand has consistently championed since its founding by Rihanna in 2017: inclusivity, authenticity, and meaningful engagement. Selecting Yuqi aligns perfectly with Fenty Beauty's established pattern of partnering with artists who possess significant media visibility and cross-cultural resonance. It signals a forward-thinking approach to global representation.

Yuqi brings a wealth of prior experience in both beauty and fashion collaborations to this new partnership. Even during her training period, she gained visibility modeling for the South Korean skincare line, Rising Star Cosmetics. Her foray into beauty modeling continued in 2019 when she became a beauty muse for Vivlas. Furthermore, the artist has cultivated strong ties with several Chinese brands over the years.

Her commercial track record includes a collaboration with Carslan in 2021. More recently, in February 2023, she secured the position of official representative for the Chinese cosmetics brand Into You. Adding to this diverse portfolio, Yuqi was named an ambassador for Adidas in 2024. These varied partnerships clearly demonstrate her adaptability and extensive market reach across different sectors, which is a crucial asset for any brand pursuing global expansion.

The alliance forged with Yuqi is specifically designed to amplify Fenty Beauty's footprint throughout the Asia-Pacific region, an area where the artist already commands a substantial and loyal following. By tapping into Yuqi’s established appeal, Fenty Beauty aims to deepen its connection with consumers in this vital market segment.

This collaboration is anticipated to inject fresh energy into Fenty Beauty's global campaigns, leveraging Yuqi’s dynamic public image and proven ability to connect with diverse audiences. It represents a significant step in reinforcing the brand’s commitment to global relevance and cultural connection in the competitive beauty landscape.