Coca-Cola and Crocs Team Up for a New Classic Clog Collection

Beverage giant Coca-Cola is extending its brand influence beyond the world of drinks through a highly anticipated collaboration with footwear manufacturer Crocs. This new collection is specifically tailored for consumers who appreciate pop culture trends and the ability to personalize their accessories. It features two distinct interpretations of the iconic Classic Clog, both deeply inspired by the visual identities of Coca-Cola and Diet Coke.

The Classic Coke iteration arrives drenched in the brand's signature vibrant red hue, boasting the Coca-Cola name emblazoned across the entire surface of the shoe. Conversely, the Diet Coke version presents a shimmering silver finish, cleverly mimicking the sleek appearance of a beverage can. Further personalization is found on the adjustable heel straps; the Classic model carries the famous slogan, 'It's the real thing,' while the Diet version sports the tagline, 'Just for the taste of it!'

For Coca-Cola, this partnership represents an exciting opportunity to inject a 'fresh context' into its established brand identity by utilizing a globally recognized footwear silhouette. This is not the first foray into footwear collaboration for the soda company; they previously worked with Crocs back in 2023 on the All-Terrain Clog model. However, this latest endeavor shifts focus to the more traditional Classic silhouette, aligning perfectly with Crocs' established ethos of 'Come As You Are.'

This alliance with Crocs is merely one facet of Coca-Cola's broader exploration into the footwear sector. The company has a history of working with major athletic brands, including collaborations with adidas in both 2002 and 2016. Furthermore, plans are already in place to reignite that partnership with the sportswear giant once again in June 2026.

From Crocs' perspective, this venture continues a successful strategy aimed at transforming everyday consumer goods into must-have fashion statements. Their audience is well-versed in limited-edition drops and customization, a trend that gained significant momentum following highly successful prior collaborations with figures like Post Malone and high-fashion houses such as Balenciaga.

The collection is scheduled to become available for purchase starting January 13, 2026. Both adult-sized models are priced at 70 dollars each. Crucially, each pair comes equipped with exclusive Jibbitz charms. Among these decorative additions is a charm featuring the beloved Coca-Cola polar bear, an iconic image that first graced the company's advertising campaigns way back in 1922.