Global music icon Celine Dion, whose album sales have exceeded 200 million worldwide, is the face of Charlotte Tilbury's highly anticipated 2024 holiday campaign, themed "Star Confidence." This collaboration aims to inspire joy, kindness, love, and self-assurance, merging the worlds of makeup and music to encourage individuals to embrace their inner radiance.
The campaign features Dion in a visually striking 1970s-inspired ensemble, complete with dramatic lashes, shimmering eyeshadows, and a glossy lip. Her hit song "I'm Alive," originally released in 2002 and directed by Dave Meyers, provides the soundtrack, resonating with themes of resilience and vitality. The song, written by Kristian Lundin and Andreas Carlsson, has recently seen a resurgence in popularity, including a viral TikTok mashup in 2024 that led to new remixes and chart success.
Key products showcased in the campaign include Charlotte Tilbury's "Big Lip Plumpgasm" lip gloss in "Strawberry Chocolate," noted for its plumping effect and tingling sensation, and the "Hollywood Instant Look in a Palette," available in "Pretty, Glowing" and "Dreamy, Bronzed" variations. Reviews suggest the "Pretty, Glowing" shade is suitable for fair skin, while "Dreamy, Bronzed" offers richer tones for evening looks or deeper complexions.
This is not the first collaboration between Dion and Tilbury; their partnership spans over a decade of shared moments in beauty and music. Some reports indicate their collaboration began in 2020. Charlotte Tilbury expressed immense delight in partnering with Dion, describing her as a figure of extraordinary strength, humor, and connection with her audience. Tilbury highlighted Dion's ability to transform challenges into power, a quality that deeply inspires her. The "Star Confidence" concept also echoes Charlotte Tilbury's core mission: "Give a woman the right makeup, and she can conquer the world." The "Star Confidence" campaign also introduces a new fragrance, a warm floral scent with notes of blackcurrant, jasmine, and patchouli, formulated with 84% naturally derived ingredients, designed to enhance feelings of confidence and inner strength.
The 2025 holiday "Star Confidence" collection, including the new fragrance, is now available through Sephora and the official Charlotte Tilbury website, offering consumers a tangible way to embrace the campaign's empowering message.
This collaboration is particularly significant given Dion's ongoing battle with a rare neurological condition, Stiff Person Syndrome, diagnosed in August 2022. Her return to the public eye, including her appearance at the 2024 Paris Olympics opening ceremony, serves as a powerful testament to her resilience and strength.