Hu Bing showcased Chinese intangible cultural heritage in Milan, merging it with contemporary fashion. People's Daily released a video on April 15 featuring elements like Suzhou embroidery and Dunhuang murals. The video captured moments from a recent Milan fashion show, sparking social media discussions.
Hu Bing joined young Chinese cultural ambassadors, Italian actors, and models, wearing designs that integrated Chinese intangible cultural heritage with modern trends. They paraded through Milan landmarks, celebrating oriental aesthetics and displaying Chinese haute couture.
Coinciding with the 55th anniversary of China-Italy diplomatic relations, the event served as a cultural exchange and a manifestation of Hu Bing's mission to showcase Chinese design globally. Hu Bing has been a regular at international fashion weeks, advocating for young designers.
At London Fashion Week 2024, he walked for emerging Chinese designers, increasing their international visibility. He launched the "100 Faces of Fashion Abroad" initiative, promoting Chinese brands globally and earning recognition as a key driver in the internationalization of Chinese fashion.
Hu Bing has dedicated over thirty years to building a cultural path to the world, transforming cultural DNA into a universal aesthetic language. The world anticipates his continued use of fashion to write a new chapter of Chinese style internationally.