Boss has announced S.Coups, the leader of the K-pop group Seventeen, as its new global brand ambassador. The collaboration will feature S.Coups wearing Boss apparel at public appearances and events. He will also be featured in upcoming brand campaigns.
S.Coups expressed his honor in joining Boss as a brand ambassador. He stated that Boss represents style and elegance to him. He looks forward to contributing his energy and love for fashion to the collaboration.
Known for his leadership and distinctive style, S.Coups has been central to Seventeen's success. His aesthetic aligns with Boss's identity, making the partnership a reflection of shared values. This year also marks the tenth anniversary of S.Coups' debut.
S.Coups, whose real name is Choi Seung-cheol, debuted as the leader of Seventeen in 2015. Under his leadership, the group has achieved multiple million-selling albums and sold-out world tours. Boss noted that S.Coups brings a bold presence both on and off stage, aligning with the brand's image.