Donatella Versace Steps Down: Dario Vitale Named Chief Creative Officer, Ushering in New Era for Iconic Brand

Donatella Versace is relinquishing her role as Chief Creative Officer of Versace after nearly three decades. Dario Vitale, formerly the design director of Miu Miu, will assume the position, marking the first time a non-family member has held the creative helm. Vitale's appointment takes effect on April 1, with his inaugural collection anticipated for the Spring/Summer 2026 season in Milan. Donatella Versace will transition to the role of Chief Brand Ambassador, focusing on philanthropic endeavors. She expressed pride in continuing her brother Gianni's legacy and excitement for Vitale's fresh perspective. Vitale acknowledged Versace's unique heritage and Donatella's trust in him. He aims to contribute to the brand's future growth and global impact. Vitale's background includes positions at Bottega Veneta, Dsquared2, and Miu Miu, where he rose to design and image director. The transition occurs amidst reports of potential acquisition talks between Prada and Versace, signaling a possible shift in ownership for the luxury brand.