Greece, a leading olive oil producer, is experiencing a surge in olive oil tourism in 2025. Visitors can explore olive groves and mills nationwide, gaining insights into the production process from tree to bottle. This trend supports local economies, especially as climate change impacts olive production.
Olive farms like The Olive Temple near Olympia offer hands-on classes in pruning, harvesting, and soap-making. In Messenia, famous for Kalamata olives, hotels provide olive oil-focused experiences. Crete invites visitors to explore ancient olive groves and learn about olive oil's influence on local life. Corfu is reviving its olive oil heritage, with tours of mills and ancient trees, some over 1,500 years old.
Despite challenges from climate change, such as extreme heat impacting production, olive oil tourism is thriving. Many producers are adapting by offering year-round harvest experiences and educational tours. This allows visitors to witness all stages of olive oil production, contributing to the sustainability of local businesses and celebrating Greece's rich olive oil heritage.