Atmosphere of the E1 final in Miami with Biscayne Bay as the backdrop.
Miami International Airport Transforms into Electric Motorsport Hub with Bombay Sapphire Interactive Zone Following E1 Season Finale
Edited by: Irina Davgaleva
From November 1 to November 20, 2025, Miami International Airport (MIA) is hosting an engaging interactive installation sponsored by the premium brand Bombay Sapphire. This unique space is dedicated to celebrating the UIM E1 World Championship, recognized globally as the premier racing series for electric powerboats and catamarans. Located prominently within the bustling North Terminal, the exhibit captures the immediate attention of travelers, offering them an unexpected and immersive experience right in the heart of the airport’s transit area.
The launch of this high-profile activation was strategically timed to align perfectly with the climax of the championship season. The final stage of the E1 series, which draws global interest, took place just down the road in the iconic waters of Biscayne Bay on November 7–8, 2025. This precise timing allowed passengers moving through MIA to fully absorb the electric atmosphere of this major global sporting event precisely when Miami was hosting the thrilling conclusion to the racing calendar.
E1 Season Finale Triumph: Team Brady Secures Second Consecutive Title
The concluding race of the season proved to be a resounding triumph for Team Brady, demonstrating exceptional skill and coordination. The team was expertly represented by their talented pilots, Sam Coleman from the United Kingdom and Emma Kimiläinen of Finland, who delivered a stellar performance that cemented their dominance in the rapidly evolving electric racing circuit.
In a display of impressive speed and control, Kimiläinen crossed the finish line approximately 15 seconds ahead of their nearest competitors, Team Rafa. This decisive victory not only secured the final race win but, more importantly, earned Team Brady their second consecutive E1 championship title, solidifying their status as the undisputed champions in this groundbreaking marine motorsport.
The Interactive Airport Exhibit: Simulator, RaceBird, and Signature Cocktails
Travelers passing through MIA are invited to explore the comprehensive thematic exposition, which showcases several key elements of the high-octane E1 racing experience. This display seamlessly blends cutting-edge technology, innovative design, and engaging entertainment, successfully transforming the often-mundane experience of waiting for a flight into a dynamic and memorable event.
A stunning, full-size replica of the E1 RaceBird racing boat serves as the installation’s centerpiece. This electric hydrofoil is a true marvel of engineering, boasting approximately 150 kW of power and capable of reaching maximum speeds of up to 50 knots on the water.
An advanced racing simulator allows visitors to virtually step into the cockpit of an E1 pilot, challenging themselves on a virtual track and experiencing the high-speed thrills and technical demands of the sport firsthand.
A dedicated lounge area features the signature Bombay Sapphire Sparkling Lemon cocktail, specially crafted for this project, offering a refreshing and exclusive taste experience linked directly to the brand partnership and the spirit of the competition.
By integrating these highly interactive components, the installation successfully elevates the overall passenger experience. It proves that modern international airports can serve as much more than simple transportation hubs; they can be vibrant, engaging venues for world-class projects and cultural showcases.
The E1 series is widely recognized for promoting the concept of high-tech, electric-powered racing, positioning itself as a crucial and promising direction for the future of marine motorsport. The format garners significant global attention due to its compelling combination of engineering innovations and a strong underlying commitment to minimizing environmental impact through sustainable electric propulsion. This focus on sustainability aligns perfectly with contemporary global priorities.
Thanks to this collaborative initiative between Bombay Sapphire and the E1 World Championship, Miami International Airport is demonstrating its capacity to host impressive, global-scale events that resonate with diverse audiences. Throughout the month of November, travelers navigating MIA have the unique and exciting opportunity to connect directly with the energy and atmosphere of an international sporting season, encountering this electrifying world literally on their way to their destination.
Sources
Travel And Tour World
Bacardi GTR highlights Bombay Sapphire and E1 partnership with multi-sensory activation at MIA
Bacardi GTR taps into E1 Series energy at Miami International with striking Bombay Sapphire activation
BOMBAY SAPPHIRE® and E1 Series Celebrate U.S. Debut and 2025 Season Finale In Miami
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