Meta AI aims to become the world's most used AI assistant, offering free user interactions similar to ChatGPT and Gemini.
It introduces voice interaction, allowing users to choose from various artificial voices, including those of celebrities like Awkwafina and Judi Dench.
Users can converse with the assistant via Ray-Ban smart glasses, which include a camera and integrated speakers, eliminating the need to activate it by name.
Meta AI can also remind users of tasks and provide real-time translations, increasing its practical applications.
Despite these innovations, analysts note that user trust in Meta remains low due to privacy concerns.
Meta reported 500 million monthly users for Meta AI, but faces stiff competition from Google, Microsoft, and Apple, which has integrated generative AI into its latest iPhones.
The company has enhanced its Llama language model for better image understanding and generation, allowing users to create customized images from photos.
Additionally, Meta launched the Quest 3S, an affordable mixed reality headset priced at $300, positioning itself as a budget alternative to Apple's Vision Pro.
Mark Zuckerberg also unveiled Orion, a prototype of immersive glasses combining augmented reality with a discreet design.