Scooter Braun recently addressed his ongoing feud with Taylor Swift during a Bloomberg Screentime event in Los Angeles, following the release of the Max documentary, Taylor Swift vs. Scooter Braun: Bad Blood. The two-part series revisits the controversy that began in 2019 when Braun's company, Ithaca Holdings, acquired Big Machine, the label that owned the master rights to Swift's first six albums.
In his remarks, Braun emphasized the importance of moving on from the situation. He mentioned, “Look, it’s five years later. I think, everyone, it’s time to move on.” He expressed concerns about the portrayal of events in the documentary, stating, “There were a lot of things that were misrepresented.” Braun highlighted the necessity of direct communication in resolving conflicts, criticizing the public nature of their disputes on social media.
The documentary revisits familiar details of the feud, including Swift's assertion that the sale of her music rights occurred without her knowledge, compelling her to re-record her earlier albums. Braun reiterated that he believes personal discussions are essential for conflict resolution, suggesting that misunderstandings could be cleared up face-to-face.