In a significant development within the fashion industry, London-based accessories brand Minnessak has established a global partnership with Alpha Industries, a US apparel company renowned for its military-inspired designs. This collaboration aims to utilize Alpha's deadstock MA-1 flight jackets, which will be upcycled into a new collection of bags and accessories for Fall/Winter 2025.
Minnessak's commitment to sustainability is evident as the brand hand-cuts each jacket before transforming them using premium materials such as Swiss RiRi zips and Italian leathers. Co-founder Peter Keep emphasizes the brand's dedication to upcycling, noting that the styles heavily incorporate vintage military-grade nylons sourced from USAF jackets.
In parallel, the fashion industry is witnessing a surge in eco-collaborations, exemplified by the strategic partnership between UK supply chain traceability platform Ettos and digital solutions provider Fortude. This alliance focuses on enhancing transparency and compliance in fashion supply chains, coinciding with the EU's new Eco-design for Sustainable Products Regulation.
Ettos aims to streamline tracking of raw materials and sustainability verification through its platform, which features a B2B web interface and a consumer-facing app that delivers Digital Product Passports via QR codes. Together, these initiatives highlight the industry's ongoing shift towards sustainable practices and innovative collaborations.