Meta is set to enhance its platforms, Threads and Instagram, by introducing political content recommendations. Adam Mosseri, head of both platforms, stated that this shift responds to user demand and the challenges of regulating political content.
This marks a significant change for Threads, initially marketed as a less politically charged alternative to Twitter. The platform was launched with algorithms designed to minimize news and political content. Earlier this year, it even implemented tools that blocked political content from unverified accounts by default.
Now, political recommendations will be activated by default, allowing users to receive personalized messages from accounts they do not follow. Mosseri reassured users that engaging with political content will not negatively impact their account's visibility.
The introduction of political content may surprise some, especially after Mark Zuckerberg's recent announcement to prioritize a community rating system over fact-checkers in the U.S. Meta has faced criticism for its plans to promote AI profiles on its platforms, which have not been well received by users. As these changes unfold, Meta’s platforms are expected to undergo significant transformations in the coming months.