Renowned for his pioneering fusion of art and technology, Quayola will exhibit his work 'Promenade' on February 4, 2025, at the award-winning welcome screen of Fira de Barcelona Gran Via. This performance will provide both Barcelona citizens and ISE attendees another opportunity to admire the extraordinary creative talent of the artist.
In 'Arborescent', Quayola aims to identify, catalog, and digitally reconstruct various species of trees. He explains, "I am interested in studying their growth systems and understanding how they respond to artificial stimuli. The façade of Casa Batlló becomes the physical and digital space where these simulations come to life, using architectural elements as anchors to generate botanical geometries, lines, and points that define the growth structure of plants."
Quayola's work is a testament to the transformative power of audiovisual (AV) technology in the creative arts. His lecture will delve into the creative process behind the mapping of Casa Batlló, a project that seamlessly combines artistic vision with cutting-edge technology to create an immersive experience.
"My presentation at ISE 2025 will explain the inspirations and methods that shaped 'Arborescent'. For me, the creative process is as significant as the final work, often documenting my artistic journey. I will analyze the crucial relationship between the physical and digital worlds in my art, sharing experiences from my unique expeditions to capture natural phenomena that inspire my digital creations. By showcasing examples of my works, both digital and physical, I aim to illustrate the seamless transition between these two worlds. Furthermore, I will address my explorations in sculptures, robotics, and other artistic projects, highlighting the importance of technology as a tool to expand creative expression," the artist states.
The Casa Batlló project and his performance at the welcome screen of the South Access of Fira exemplify how AV technology can expand the boundaries of creative expression, offering the public a unique and captivating visual journey. Quayola's works have been presented in prestigious institutions worldwide, including the V&A Museum in London, Park Avenue Armory in New York, National Art Center in Tokyo, UCCA in Beijing, How Art Museum in Shanghai, SeMA in Seoul, Palais de Tokyo in Paris, Ars Electronica in Linz, Sónar Festival in Barcelona, and Sundance Film Festival. In 2013, Quayola received the Golden Nica at Ars Electronica.
Mike Blackman, Managing Director of Integrated Systems Events, emphasizes, "We are delighted and proud to support Quayola, his art, and the technological approach he represents at the Casa Batlló event. His keynote will provide valuable insights into the creative process behind his spectacular digital works. Both performances will showcase the beauty of AV technology, connecting the city, its inhabitants, and visitors with the magic of our AV community. It will be impressive, and I look forward to it."
ISE 2025 will take place from February 4 to 7, 2025, at Fira de Barcelona Gran Via, establishing itself as the benchmark event for professionals in the AV and systems integration industries. Quayola's participation with three elements underscores the event's commitment to exploring the intersection of technology and creativity, highlighting how advances in AV technology can inspire and enhance artistic initiatives.