YouTube continues to dominate digital entertainment, boasting over 2.5 billion active monthly users. The platform's most successful videos showcase a clear trend towards children's content, with catchy tunes and vibrant animations capturing massive audiences.
Leading the pack is "Baby Shark Dance" by Pinkfong, which has amassed a staggering 15.6 billion views since its release in June 2016. Statistically, every person on Earth has watched this infectious song almost twice. Following closely behind is Luis Fonsi and Daddy Yankee's "Despacito," with over 8.6 billion views, solidifying its status as a global Reggaeton phenomenon.
Other top contenders include Cocomelon's "Wheels on the Bus" (7.1 billion views) and LooLoo Kids' "Johny Johny Yes Papa" (7 billion views), further emphasizing the popularity of children's content. Pinkfong's "Bath Song" also joins the ranks with over 7 billion views.
Ed Sheeran's "Shape of You" stands out as the most successful music video after "Despacito," boasting over 6.4 billion views. Meanwhile, Nigerian superstar Burna Boy is set to headline the Stade de France, marking a historic moment as Billboard launches in France with him on the cover. Burna Boy's concert at the Stade de France (80,000 seats) on April 18, 2025, is seen as a victory for African music and culture on a global stage.