Microsoft has integrated OpenAI's Sora into its Bing Video Creator, enabling users to generate short videos from text prompts for free. This feature is available on the Bing mobile app for iOS and Android, excluding China and Russia.
Bing Video Creator transforms text prompts into five-second AI-generated videos. Users can access the tool via the Bing Mobile app or by typing 'Create a video of...' into the Bing search bar. The tool is powered by OpenAI's Sora model.
Users receive ten 'Fast' video generations initially. After that, they can continue with 'Standard' speed or redeem 100 Microsoft Rewards points for additional 'Fast' creations. The tool incorporates content credentials and moderation to ensure responsible AI use. The videos are created in a 9:16 format, with 16:9 support coming soon.