Meta plans to significantly expand its AI offerings to reach millions of businesses, particularly small businesses that lack the resources to develop their own AI teams.
Clara Shih, Meta's head of business AI, stated that the company aims to provide AI tools that can automate tasks, engage customers, and act as a 24/7 concierge service.
Meta's AI is currently used by over 700 million customers. The goal is to enable businesses to have AI agents representing them, similar to having websites and email addresses. While major companies invest heavily in AI, Meta aims to level the playing field by providing AI solutions to the 200 million small businesses using its platforms like WhatsApp, Facebook, and Instagram.