Japan's music scene is experiencing a significant shift, with streaming services playing an increasingly vital role. This transformation is not only reshaping how music is consumed within Japan but also amplifying the global presence of Japanese artists and diverse genres.
Spotify's partnership as the voting platform for the MUSIC AWARDS JAPAN underscores its dedication to Japan's music industry. The inaugural award show was held on May 21 and 22, 2025, at the Rohm Theatre in Kyoto. The awards are organized by the Japan Culture and Entertainment Industry Promotion Association (CEIPA) in collaboration with Japan's Ministry of Economy, Trade and Industry (METI).
The awards ceremony was broadcast on NHK and streamed globally on YouTube. Rosé of BLACKPINK won 'Best International Pop Song in Japan' for her 2024 hit "APT." feat. Bruno Mars, while NewJeans won 'Best K-Pop Song In Japan' with "Ditto". Mrs. GREEN APPLE took home the biggest prize of the night, the Artist of the Year title. Creepy Nuts won Song Of The Year (for 'Bling-Bang-Bang-Born').
This growing international appreciation signifies more than mere curiosity; it represents a genuine embrace of Japan's cultural identity. The emphasis on international appeal is backed by streaming data. The GLOBAL category reports that 60% of listens come from outside Japan.