Hailey Bieber Shifts Focus to Justin Bieber's Brand After Billion-Dollar Rhode Deal

Hailey Bieber, fresh off selling her beauty brand Rhode to E.l.f. Beauty for a staggering $1 billion, is reportedly shifting her focus to support her husband, Justin Bieber's, new fashion venture, SKYLARK. According to an insider, Hailey will take on a more creative role at the streetwear label, expanding her business empire beyond beauty. This move comes after Justin severed ties with his previous streetwear company, Drew House. Hailey's involvement will encompass creative strategy and product development. She recently hinted at her role by posting an Instagram story wearing a leather bomber jacket and tagging SKYLARK. She captioned the post saying she was 'working on creating my favorite jacket of all time.' The sale of Rhode follows rumors of marital issues and concerns about Justin's health. However, Hailey's success with Rhode has led some fans to suggest she should divorce Justin. Despite the speculation, the couple appears determined to maintain their image as a power couple, with Hailey now using her business acumen to bolster Justin's latest endeavor.