The Netherlands is taking significant steps to address the environmental and ethical issues associated with fast fashion in 2025. Building upon previous initiatives, the country is developing a national action plan focused on regulating and controlling companies like Shein and Temu.
This plan aims to implement stricter quality standards and may include a ban on advertising for ultra-fast fashion. These measures are designed to support circular textile companies, protect both public health and the environment, and encourage sustainable innovation within the industry.
The Netherlands is dedicated to promoting a circular economy, ensuring that clothing is durable, safe, and produced under fair conditions. This comprehensive strategy prioritizes quality, safety, and fairness throughout the entire textile supply chain in 2025.