Taylor Swift's acquisition of her first six album masters from Shamrock Capital in May 2025 has triggered a notable resurgence in the consumption of her original recordings. After a long dispute, Swift now owns her entire body of work, marking a significant victory for artist autonomy.
Data indicates a substantial increase in streaming numbers and sales following the announcement. Spotify reported a significant surge in streams for Swift's first six albums. The original version of "Speak Now" experienced the most dramatic increase, jumping by over 430% globally.
Other albums also saw considerable gains, with her debut album "Taylor Swift" rising by 220% and "Reputation" by nearly 175%. This shift reflects fans' renewed enthusiasm for the original versions, now that Swift owns the masters. This landmark deal underscores the importance of artists owning their work and the impact it has on fan engagement.