On June 16, 2025, WhiteBIT announced a three-year sponsorship deal with Juventus, leading to a surge in its WBT token. This partnership highlights crypto integration in sports.
According to CoinGecko, WBT hit a new all-time high of $51.64, with a market cap of $7.45 billion. The token's price rose over 30% after the announcement, peaking at $52.27 overnight.
The WhiteBIT logo will be on the Juventus men's team jersey during the FIFA Club World Cup. WhiteBIT is now the official crypto exchange of Juventus, and they will create exclusive digital content. Juventus already has crypto ties, including Tether as an investor.
WhiteBIT is also the official crypto exchange for FC Barcelona. Juventus CEO Maurizio Scanavino said the collaboration will offer fans "new engagement opportunities, leveraging cutting-edge technology."