Spain is significantly enhancing its olive oil tourism with the formation of a strategic committee. This initiative seeks to establish a collaborative governance model that integrates tourism, agriculture, environmental policies, and territorial planning.
The Diputación de Badajoz, a key partner in the 'Oleoturismo España' project, led the creation of this committee in Madrid. The committee's main objective is to promote olive oil tourism as a unique and enriching experience throughout Spain.
The committee includes important stakeholders such as the Spanish Association of Olive Municipalities (AEMO), various provincial councils, the Secretary of State for Tourism, and representatives from the Ministry of Agriculture, Fisheries and Food. Other participants include the General Secretariat for Demographic Challenge, the Olive Oil Interprofessional Organization, and the Communal Olive Heritage Foundation.
This committee will coordinate and align strategies to establish olive oil tourism as a driver of tourism, rural development, and economic growth in olive oil-producing regions. It aims to bring together public and private sector players involved in the industry.
The creation of this committee represents a crucial step towards a collaborative, cross-sectoral governance model. This model will integrate tourism, agricultural, environmental, and territorial cohesion policies.
The committee will support the strategic direction of the 'Oleoturismo España' project, foster cooperation between institutions and sectors, and ensure the consistent development of tourism based on the culture of olive oil and the olive tree. This approach aims to provide a unique, sustainable experience that aligns with the challenges of the region and the expectations of visitors.
The 'Oleoturismo España' project is funded by the Secretary of State for Tourism as part of the 'Experiencias Turismo España 2021' initiative, which is supported by Next Generation EU recovery funds.