Bonaire's Tourism Corporation (TCB) has launched a campaign titled 'Rediscover Bonaire: 25 New Ways to Experience the Island'. The initiative aims to inspire previous visitors to return and explore the island anew.
The campaign highlights 25 new experiences, ranging from adventurous activities and sustainable initiatives to culinary delights and luxurious relaxation. TCB emphasizes that there's something special for every type of visitor, whether seeking action, tranquility, wellness, or a deeper cultural experience.
The campaign targets travelers from North America, Europe, the Caribbean, and the Bonairian community itself. Local businesses are collaborating by offering exclusive deals for those who book through the campaign.
Elesiër Angel, TCB director, stated, "Bonaire continues to evolve. With this campaign, we want to invite previous visitors to see how the island has renewed itself." The goal is to strengthen and sustain tourism on Bonaire, offering both relaxation and discovery.