Audi has revised its financial projections for 2025 in response to recent trade developments. The company now anticipates revenue between €65 billion and €70 billion, with an operating margin ranging from 5% to 7%. This adjustment reflects the impact of increased U.S. import tariffs and ongoing restructuring efforts.
In the first quarter of 2025, Audi reported a 12.4% increase in revenue, driven by a 30.1% rise in electric vehicle sales. However, overall vehicle deliveries declined by 3.4%, with a 7% drop in China attributed to intensified competition. The company maintained its full-year revenue forecast of €67.5 billion to €72.5 billion and an operating margin of 7% to 9%, excluding potential effects from U.S. tariffs.
To mitigate the impact of U.S. tariffs, Audi is considering price adjustments and evaluating the feasibility of establishing a manufacturing facility in the United States. This strategic move aims to strengthen the brand's presence in the U.S. market and address trade tensions. The company is also focusing on expanding its electric vehicle lineup, with plans to launch over 20 new models by the end of 2025, half of which will be fully electric.
Despite these challenges, Audi remains committed to its transformation and model initiatives, emphasizing the importance of adapting to global economic changes and intensified international competition. The company continues to streamline structures and processes to accelerate innovation and maintain competitiveness in the evolving automotive landscape.