Apple has begun integrating OpenAI's ChatGPT into its devices, enhancing Siri's capabilities with AI-driven features. This integration is part of a broader rollout of AI tools in the latest updates for iPhones, iPads, and Mac computers.
Siri will leverage ChatGPT's capabilities to assist users with queries related to photos, documents, and more. Users can request ChatGPT to generate written content in any compatible application and utilize its image generation features.
This launch coincides with the peak holiday shopping season, a critical sales period for Apple. However, the rollout has raised concerns among investors regarding the strength of the iPhone 16 sales cycle, as AI features will only be available on the latest iPhone series and select iPad and Mac models.
The integration aims to boost Apple's sales amidst investor apprehensions about the company's growth compared to the broader smartphone market.