As we step into 2025, Billboard unveils its curated list of Latin Artists to Watch, spotlighting 22 emerging acts poised for breakout success. This selection is backed by rigorous analysis of artists who have made significant waves in the music scene over the past year.
Among those featured is Tito Double P, who recently claimed his first No. 1 on the Top Latin Albums chart with his debut album, dethroning the renowned Peso Pluma. This accomplishment highlights the competitive nature of the Latin music industry, where new talent is consistently challenging established stars.
Ela Taubert, a Latin Grammy winner, also garners attention for her critical acclaim, while Valentino Merlo, an Argentinean rising star, is making a name for himself in his home country, with expectations of international recognition soon to follow.
Social media has played a pivotal role in the rise of many of these artists, including Bellakath, a reggaetón mexa pioneer who transitioned from viral sensation to hitmaker in record time. This trend reflects the evolving landscape of music consumption and the importance of digital platforms in artist development.
The 2025 list showcases a diverse array of genres, including música mexicana, pop, urban, and emerging subgenres like música popular colombiana and electrocorridos. Artists hail from various countries, including Argentina, Mexico, Puerto Rico, and the Dominican Republic, demonstrating the global reach of Latin music.
As these artists continue to rise, their contributions will undoubtedly shape the future of the Latin music scene, making 2025 an exciting year for fans and industry insiders alike.