David Beckham made a striking appearance in London on January 30, 2025, to unveil his latest collaboration with BOSS, the David Beckham x BOSS One campaign. The event, held at Lightroom, saw Beckham accompanied by his wife Victoria and their children, Romeo, Cruz, and Harper.
Cruz Beckham's girlfriend, Jackie Apostel, turned heads in a white suit complemented by red lace lingerie from Victoria's fashion line. She proudly showcased her outfit on Instagram, stating, 'Head to toe VB with the most beautiful valentine coloured lace.'
Romeo's girlfriend, Kim Turnbull, also attended, dressed in a black suit with open-front trousers. Harper, the couple's 13-year-old daughter, looked elegant in a floor-length black silk maxi dress, while Victoria opted for a chic black lace dress paired with transparent heels.
Although their eldest son Brooklyn was absent, the event attracted numerous celebrities, including Vick Hope, Gemma Chan, and Gordon Ramsay, among others.
The highlight of the evening was the launch of Beckham's new BOSS ONE Bodywear collection, featuring a provocative advertising campaign. Directed by renowned fashion photographers Mert and Marcus, the campaign showcases Beckham in various revealing poses, including one in a wet white t-shirt that accentuates his physique.
Daniel Grieder, CEO of HUGO BOSS, remarked on the partnership, stating, 'The launch of the BOSS ONE Bodywear collection marks another milestone in our long-term strategic partnership with David Beckham.'
Beckham shared a sneak peek of the campaign on Instagram, prompting an array of enthusiastic comments from fans, with one declaring, 'Thank you God for creating David Beckham.' The buzz around the campaign suggests that Beckham's allure continues to captivate audiences worldwide.