Meta is planning to offer AI tools to businesses with the goal of fully automating the ad creation process by the end of 2025. This initiative aims to streamline advertising from idea generation to video and audio production.
Currently, Meta provides AI tools for businesses to customize ads. The company plans to enhance AI capabilities to automate all stages of ad creation.
While AI has been used in advertising, its role has been primarily behind the scenes. Meta's move could significantly change the advertising landscape.