Perplexity AI has launched Comet, its new AI-powered web browser, integrating advanced artificial intelligence into the user experience for more intuitive and efficient online navigation. Initially released in July 2025, Comet is now available to Pro subscribers as of September 22, 2025, with broader availability planned. The browser is built on the Chromium architecture and features the Comet Assistant, an AI agent designed to summarize emails and calendar events, manage tabs, and navigate web pages autonomously. It can also connect with enterprise applications like Slack for complex queries.
Comet's introduction signifies a broader industry trend towards AI-native browsers. Competitors such as The Browser Company, which launched its AI-first browser Dia in June 2025, and OpenAI, reportedly developing its own browser, are also pushing the boundaries of browser capabilities. These new platforms aim to transition browsers from passive tools to proactive agents that anticipate user needs and execute tasks.
The AI browser market is experiencing significant growth, projected to reach approximately USD 76.8 billion by 2034, up from USD 4.5 billion in 2024, with a compound annual growth rate of 32.8%. North America currently leads this market, holding over 36.6% of the share in 2024. This expansion is driven by the demand for intelligent, personalized, and productivity-enhancing browsing experiences.
Perplexity has made Comet accessible to subscribers of its Max plan, with pricing reflecting a trend of premium subscriptions for advanced AI capabilities. The emergence of these AI-powered browsers poses a challenge to established players like Google Chrome, potentially disrupting the traditional online advertising ecosystem and necessitating new marketing strategies adapted to AI-driven intent interpretation.