Google unveils ai pro and ai ultra subscriptions

Google has revamped its AI subscription model, introducing Google AI Pro and a new top-tier Google AI Ultra plan. This restructuring aims to provide distinct value for various users, from students to professionals needing maximum AI capabilities. The overhaul redefines user access to Google's advanced AI, including its Gemini models, and signals a clearer monetization strategy. Google AI Pro, priced at $19.99 per month, offers enhanced access to Google's premium AI. This includes the Gemini 2.5 Pro model, Deep Research, and Veo 2 for AI video creation. New features include early access to Gemini in the desktop Chrome browser and the Flow AI filmmaking tool. The Google AI Ultra plan, at $249.99 monthly, is Google's most comprehensive consumer AI package. It includes 30TB of storage, a YouTube Premium plan, and higher limits for AI tools. Ultra users gain access to an experimental "Agent Mode" and the advanced "2.5 Pro Deep Think" mode for the Gemini app. Both tiers provide access to Google's powerful Gemini AI models. Gemini 2.5 Pro, known for its 1 million token context window, underpins the Pro plan. Video generation is a key focus, with Veo 2 in Pro and Veo 3 promising higher quality video and audio generation in Ultra.