Baidu, China's leading search engine, unveiled MuseSteamer, an AI-driven video generator for business users, on July 2, 2025. Simultaneously, the company announced a major upgrade to its search engine, signaling a strategic move to bolster its AI capabilities.
MuseSteamer is an image-to-video model capable of producing videos up to 10 seconds long. It offers three versions: Turbo, Pro, and Lite. The tool is designed for business applications, with no consumer-focused version planned.
Baidu's search engine has been updated to include advanced AI features. The redesigned search box now supports longer queries and accepts voice and image-based searches. These enhancements aim to deliver more targeted content through Baidu's AI technology.
These developments are designed to help Baidu compete with domestic rivals like ByteDance and global tech giants like Google. By focusing on business-oriented AI tools and improving its search engine, Baidu seeks to strengthen its position in the AI market.
The launch of MuseSteamer and the search engine overhaul highlight Baidu's commitment to advancing AI technologies. These initiatives reflect Baidu's strategic efforts to leverage AI for business applications and enhance user experience.