Meta is preparing to launch its augmented reality glasses, codenamed Hypernova, in September 2025. The device is designed to be an accessible entry into the AR market, aiming to integrate digital information seamlessly into users' daily routines. Key features include a discreet display in the right lens for notifications and essential apps, reducing reliance on smartphones. A neural wristband controller is also included to interpret hand movements for intuitive, button-free interaction.
Initially expected to cost between $1,000 and $1,400, Meta has revised the pricing to approximately $800 for the base model. This strategic adjustment is intended to encourage broader consumer adoption, contrasting with higher-priced competitors like Apple's Vision Pro. This move suggests Meta's willingness to accept slimmer initial profit margins to foster early adoption and establish a stronger presence in the growing AR market. The glasses will run on a customized Android platform with a streamlined interface featuring horizontally arranged circular icons. Users will have access to dedicated photography and navigation applications, as well as notifications from Meta platforms such as Messenger and WhatsApp. Hypernova prioritizes practical, everyday utility, serving as a bridge between current smart glasses and more immersive future AR experiences. While not offering full immersion, the glasses emphasize convenience and immediate access to digital information.
The competitive AR wearables market is intensifying, with major players like Apple and Google also developing their own devices. Meta's strategy with Hypernova focuses on accessibility and practicality, aiming to attract a wider consumer base by offering tangible daily benefits. This approach could set a new standard for wearable AR technology, prioritizing functional integration over purely immersive experiences. As of August 18, 2025, Meta Platforms Inc. (META) stock is trading at $785.23, marking a slight increase of 0.42% from its previous closing price. The AR and VR smart glasses market is projected to reach $43.08 billion by 2030, driven by technological advancements and growing consumer interest.