Meta has introduced its latest wearable technology, the Ray-Ban Display smart glasses, at the Meta Connect 2025 event. This new offering, developed in partnership with Ray-Ban, signifies a major advancement in merging artificial intelligence and augmented reality with daily life.
The smart glasses feature an integrated display within the lenses, allowing users to access notifications, messages, and interact with the Meta AI virtual assistant without needing to use their smartphones. The design maintains Ray-Ban's classic aesthetic, enhanced with subtle modifications to accommodate the display, offering an intuitive user experience through voice commands and hand gestures, via the Meta Neural Band wearable device, which recognizes muscle signals on the wrist. The glasses are set to be available in the United States starting September 30, 2025, priced at $799. European markets, including France, will see availability in early 2026. The glasses are equipped with a 12-megapixel camera capable of recording 3K video at up to 60 frames per second with HDR support, as well as five microphones and two speakers.
This launch is a key element of Meta's strategy to embed AI and augmented reality into everyday experiences, transforming eyewear into a versatile technological platform. The evolution of wearable technology has moved from basic fitness trackers to sophisticated devices that combine functionality with personal style. Meta's entry into AI-powered smart glasses with a display aligns with the industry's trend towards ambient computing and unobtrusive technology. Also introduced at the same event were the Ray-Ban Meta second-generation smart glasses, which offer improved battery life of up to eight hours with typical use, and a charging case providing up to 48 hours of additional power. These glasses also feature IPX-4 water protection.
The company's investment in AI integration highlights a strategic shift towards making AI accessible and practical for daily interactions. The Ray-Ban Display glasses provide a way to stay connected and informed discreetly, facilitating a more natural interaction with the digital world by reducing the need to look away from one's surroundings. This approach enhances user capabilities, allowing for easier and more stylish management of communications and information access, reflecting the growing expectation for technology to seamlessly integrate into personal lives. Meta plans to expand its wearable ecosystem, including the development of smartwatches and augmented reality contact lenses.
The fusion of iconic fashion with advanced AI capabilities positions these glasses as both a functional gadget and a fashion statement, blending cutting-edge AI with personal style. Analysts predict sales of over 100,000 units of the new display glasses by the end of 2025.