Sony Unveils Next-Gen Display System with RGB LED Control for Enhanced Color and Brightness, Aiming for Mass Production in 2025

Sony has developed a new display system featuring independent drive RGB LEDs for high-density backlights, enabling individual control of red, green, and blue. * This technology delivers high color purity and a wide color gamut, covering over 99% of DCI-P3 and approximately 90% of ITU-R BT.2020. * Sony's backlight control technology optimizes panel performance, ensuring faithful reproduction of hues and gradations. * The system dynamically allocates power to each RGB channel, adjusting luminance in harmony with color gradation. * It achieves peak brightness levels exceeding 4000 cd/m², resulting in high color volume. * High-speed 96-bit signal processing allows for simultaneous expression of deep blacks and brilliant whites. * Mass production is slated for 2025, targeting integration into consumer TVs and content creation displays. * Sony is collaborating with MediaTek and ROHM for control processors and LED drive IC development.