Toyota Unveils Ninth-Generation Hilux, Embracing Electrification

Global automotive powerhouse Toyota has officially pulled the covers off the ninth generation of its legendary pickup truck, the Hilux. The highly anticipated presentation, held in Bangkok, marks a pivotal moment in the company's ambitious electrification roadmap. This new iteration offers consumers an unprecedented variety of powertrains, specifically engineered to meet diverse operational demands across global markets.

A cornerstone of this generational refresh is the significant expansion of the engine lineup. For the first time in the model's storied history, a fully electric variant (BEV) is available, signaling a major shift for the rugged platform. This zero-emission Hilux is equipped with a sophisticated dual-motor setup, ensuring full-time all-wheel drive capability, crucial for off-road performance. The system delivers a robust combined output of 144 kW, which translates to approximately 197 horsepower. Powering the system is a substantial 59.2 kWh lithium-ion battery pack. Crucially, the battery has been meticulously integrated into the floor structure, a design choice that allows the truck to retain its fundamental, robust ladder-frame construction without compromising structural integrity. Toyota projects that this electric version will achieve a practical driving range exceeding 300 kilometers, measured according to the NEDC cycle standards.

Toyota continues to champion its pragmatic “multi-path” strategy, recognizing that diverse global markets require tailored solutions rather than a single, universal approach. Consequently, alongside the groundbreaking BEV, the highly regarded traditional 2.8-liter turbodiesel engine remains a core offering. This proven diesel unit is now significantly enhanced by the addition of a 48-volt mild hybrid system. This hybridization is specifically implemented to boost fuel efficiency and reduce emissions while critically preserving the Hilux's legendary high towing capacity, rated up to 3.5 tonnes. By comparison, the new electric Hilux, while powerful, is designed for lighter duty towing, rated up to 1.6 tonnes. Furthermore, the future of the Hilux includes even more advanced zero-emission technology: the development of a hydrogen fuel cell electric vehicle (FCEV) version has been officially announced, with targeted availability for European and Oceanian markets scheduled for 2028.

The exterior dimensions of the new Hilux maintain the familiar profile, showing only marginal changes from the outgoing model: the length measures 5320 mm, the width is 1855 mm, and the height stands at 1800 mm. Underneath the skin, the pickup is fundamentally built upon the updated IMV platform, featuring a significantly reinforced frame designed for maximum durability and resilience. A key engineering upgrade is the introduction of electric power steering, which not only sharpens handling response but also effectively reduces road vibrations transmitted to the driver. Inside the cabin, the interior environment has undergone a comprehensive modernization. It now features an angular design aesthetic that strongly mirrors the rugged sophistication found in the Land Cruiser lineup. The technological centerpiece includes dual 12.3-inch displays for instrumentation and infotainment, yet Toyota wisely retained physical buttons for critical operational functions, ensuring ease of use even in challenging conditions.

Since its initial global debut back in 1968, the Toyota Hilux has established itself as an undisputed global workhorse, achieving sales figures exceeding 21 million units worldwide. This ninth generation is meticulously engineered to reinforce the model's reputation as the gold standard for reliability and toughness, successfully integrating cutting-edge propulsion and digital technologies into its proven, durable architecture. Regarding the commercial rollout, the launch of the diesel modification in the Japanese market is tentatively slated for the middle of 2026, with the wider rollout across various Asian countries also scheduled to commence during 2026.