Mahindra Thar Roxx: World's First Suv With 4-Channel Dolby Atmos

Mahindra introduces the Thar Roxx, the world's first SUV with a 4-channel Dolby Atmos audio system. This innovative feature is available on the top-spec AX7L trim level. The system enhances the aural experience across various driving conditions. The Thar Roxx includes a 9-speaker Harman Kardon system with 400W output, controlled via a 10.2-inch head unit. A limited-time Gaana subscription is also included. Mahindra aims to increase Thar Roxx production to meet high demand. The Dolby Atmos system transforms the car into a personalized concert hall. It provides unmatched immersion, depth, and realism in audio. This collaboration redefines the driving experience, offering a sensory experience unlike any other SUV.