The Audi corporation has officially confirmed a significant overhaul of its entry-level lineup, centered around the development of a brand-new compact electric vehicle. This strategic model is designed to serve as a unified replacement for two existing internal combustion engine vehicles: the A1 hatchback and the Q2 crossover. This move represents a decisive step toward streamlining and electrifying the lower end of Audi’s portfolio, signaling a clear commitment to sustainable mobility even in the smallest segments. The company has slated the commencement of serial production for this crucial new EV for 2026, with manufacturing firmly rooted at Audi’s historic and primary facility in Ingolstadt, Germany.
Addressing the market positioning, Audi CEO Gernot Döllner emphasized that the forthcoming electric car must establish a new benchmark for premium quality within the highly competitive A-segment, notwithstanding its inherently compact dimensions. This is a critical factor as Audi seeks to maintain its luxury appeal while downsizing its entry models. The decision to retire the A1 and Q2 in favor of a single electric alternative reflects a broader corporate strategy aimed at achieving greater clarity in the product offering and focusing resources on key future technologies. This streamlining process is also intended to maximize the operational and technological synergy available through the vast resources of the Volkswagen Group. Crucially, the architecture underpinning this new electric vehicle is expected to be the highly adaptable MEB+ platform, ensuring scalability, rapid development, and efficiency across production.
In terms of aesthetics, preliminary information suggests the model’s exterior styling will echo the design language of its larger sibling, bearing a resemblance to a scaled-down version of the popular Q4 e-tron. However, the design also incorporates meaningful historical references, paying homage to the iconic Audi A2, which was produced between 1999 and 2005. The A2 was renowned for its pioneering lightweight construction, utilizing the innovative Audi Space Frame (ASF) technology. This aluminum structure was remarkably light, weighing just 153 kg—a true engineering marvel for its time. The enduring philosophy of the A2—the relentless pursuit of minimal mass and maximum energy efficiency—is clearly influencing the development and engineering ethos of the upcoming electric successor, where weight reduction is paramount for maximizing battery performance and overall range optimization.
The implementation of the proven MEB+ architecture is intended to guarantee that the new compact EV delivers competitive performance metrics essential for success in the rapidly evolving electric market. Technical projections indicate that the vehicle will achieve a highly usable driving range of approximately 450 kilometers on a single charge, making it suitable for both urban commuting and longer journeys. Furthermore, the powertrain configuration is confirmed to utilize front-wheel drive, a common setup for compact vehicles prioritizing interior space and cost efficiency.
Audi is strategically positioning this vehicle to go head-to-head with established premium compact EVs, entering a segment where competition is rapidly intensifying. Key rivals include the recently launched BMW iX1 and the anticipated fully electric variant of the next-generation Mercedes-Benz GLA. By offering a blend of premium features, efficiency derived from its A2 heritage, and a competitive range, Audi aims to capture a significant share of the urban luxury EV market. While the core specifications and strategic intent are clear, consumers will have to wait for further announcements regarding detailed trim levels, optional packages, and the final pricing structure, which are expected to be unveiled closer to the scheduled 2026 launch date.