The automotive world's attention is currently fixed on Tokyo, where Subaru has just revealed its ambitious plans for the upcoming Japan Mobility Show 2025. The manufacturer is set to host the global debut of two pivotal concept models developed under the banner of its legendary STI division. Scheduled to run in Tokyo from October 29 through November 9, 2025, the event will serve as the stage for Subaru to showcase its bifurcated vision for the future of driving. The brand's exhibit will be strategically divided into two primary zones: the “Performance Scene” and the “Adventure Scene,” encapsulating the core philosophy known as “Driving the Subaru Difference.”
The spotlight within the “Performance Scene” will shine brightly on a pair of prototypes that chart divergent courses into the next automotive era. Leading the charge is the Performance-E STI Concept, a fully electric vehicle (BEV) designed to herald the next generation of the brand's sports cars. This concept promises sleek aerodynamics, highly efficient component packaging, and a cockpit meticulously tailored for the driver. By leveraging advanced electric technology, the Performance-E aims to deliver an intuitive and exhilarating driving experience, representing the electrified future of Subaru's performance lineage.
In stark contrast, the second prototype, the Performance-B STI Concept, stands as a powerful homage to classic sports hatchbacks, confirming Subaru's enduring commitment to the internal combustion engine (ICE). This concept retains the very heart of the Subaru identity: the iconic boxer engine coupled with the signature Symmetrical All-Wheel Drive system. Based on preliminary sketches, the design appears to draw heavily on familiar characteristics, potentially utilizing the Impreza platform. Aggressive styling cues, including dramatically flared wheel arches and a prominent rear spoiler, strongly suggest the potential revival of the beloved “hot hatch.” These concepts directly address the fervent demands of enthusiasts eager for the return of the brand's emotionally engaging driver image, an image somewhat dormant since the discontinuation of the WRX STI.
While the industry grapples with fluctuating demand for electric vehicles, Subaru demonstrates a balanced and pragmatic approach by offering compelling options for various segments of its fanbase. Moving away from the track, the “Adventure Scene” will highlight the company's robust off-road capabilities. This display includes the Japanese debut of the Trailseeker model, alongside the established Forester Wilderness and Outback Wilderness variants. Adding a touch of historical flair, a modified 1983 Subaru GL Family Huckster, famously driven by rally ace Travis Pastrana, will also be featured as a centerpiece artifact.
The simultaneous unveiling of two such distinct concepts—one purely electric and the other traditionally powered—underscores Subaru's overarching strategy. This approach seeks to provide diverse options that preserve the brand's unique enjoyment of driving while seamlessly integrating the necessary shift toward electrification. Ultimately, this strategic maneuver is designed to ensure “Enjoyment and Peace of Mind” for its loyal customer base amidst rapidly shifting global market conditions.