Chinese automaker BYD, the largest electric vehicle manufacturer globally, is contemplating expanding its industrial presence in Europe beyond its factory in Hungary.
BYD Iberia's CEO, Alberto de Aza, stated that Spain, with its historical vehicle production, could be a viable option if competitive factors align. Currently, the company has chosen Hungary for its operations due to better conditions.
BYD's factory in Szeged is viewed as a significant milestone, with expectations to produce its first European-made unit by the end of 2025.
In Spain, BYD has sold over 4,000 units, capturing more than 0.4% of the market, a ninefold increase from the previous year, attributed to a growing model range. De Aza emphasized that BYD's strategy centers on offering the best quality-price ratio, which has been pivotal for its sales success.
Despite upcoming EU tariffs on Chinese electric vehicles, De Aza reassured that BYD's global manufacturing capabilities will mitigate impacts, maintaining their competitive pricing strategy.