Meta plans to enable fully automated AI ads by 2026. Advertisers will input their business URL, and Meta's AI will handle creative and targeting.
Meta's AI systems will create entire ads, including imagery, video, and text. The system will target users on Instagram and Facebook and suggest budgets.
AI will personalize ads in real-time based on various factors. Meta has been developing these AI-powered ad systems for months.
Meta aims to redefine advertising by automating the entire process. Businesses will connect their bank account and state their objective.
The system will handle creative, targeting, and measurement. While AI will create ads, human oversight will still be needed for optimal results.
Advertisers will need to learn about AI tools to maximize their utility. Combining AI-generated ads with creative vision will remain important.