The release of W.i.S.H. and Panther's new single, "Bolo Bolo," marks a significant moment in the evolution of Indian pop music, viewed through a technological lens. The song's production, spearheaded by Mikey McCleary and Parth Parekh, showcases the advancements in digital audio workstations (DAWs) and mixing techniques that are shaping the sound of contemporary music. This technological context allows us to understand how the artists are using the latest tools to create a unique sound.
The use of Afro-Desi elements in "Bolo Bolo" highlights the increasing trend of cross-cultural musical collaborations. The song's availability on streaming platforms like Apple Music and JioSaavn is a testament to the digital distribution models that have revolutionized the music industry. Data from 2024 shows that streaming revenue accounted for 83% of the global recorded music market, demonstrating the importance of these platforms for artists' success. Furthermore, the music video's vibrant visuals and choreography are likely enhanced by advanced video editing software and special effects, which are now accessible to a wider range of creators.
The collaboration between W.i.S.H. and Panther also reflects the growing influence of technology in facilitating artistic partnerships across geographical boundaries. With the use of tools like cloud-based collaboration platforms, artists can work together on projects regardless of their location. The Indian music industry, valued at approximately $280 million in 2024, is rapidly adopting these technologies, further driving innovation and creativity. The future of Indian pop music will undoubtedly be shaped by these technological advancements, allowing artists to reach wider audiences and experiment with new sounds.