The ninth edition of the YES BANK Bollywood Music Project 2025 began on October 4, 2025, and will run until October 5, 2025, transforming the Jio World Garden in Mumbai into a lively center for musical celebration. The opening day was headlined by Grammy-winning composer and singer Shankar Mahadevan, who enthralled the audience alongside collaborators Ehsaan Noorani and Loy Mendonsa, as well as other prominent artists including Farhan Akhtar, Shaan, and percussionist Sivamani.
The concert offered a musical journey spanning two decades of popular Bollywood songs, evoking themes of love, happiness, and cherished melodies. In a pre-event reflection, Mahadevan shared his perspective on integrating artificial intelligence into music, suggesting AI should serve as a complementary tool to enhance the creative process rather than a threat to human artistry. He stressed the crucial role of human judgment and ethical considerations in AI's application within the music industry.
Mahadevan's viewpoint aligns with a growing industry trend where AI is increasingly viewed as a collaborative partner, capable of generating new ideas and optimizing production workflows. He also advised aspiring musicians to prioritize artistic integrity and emotional depth over transient viral trends, encouraging them to embrace the full spectrum of musical creation to preserve its authentic essence.
The YES BANK Bollywood Music Project 2025, themed "All The Feels, All The Hits," continues its tribute to Bollywood's rich musical heritage. Bollywood music boasts a rich history spanning over 90 years, originating in 1931. The festival anticipates over 25,000 attendees , promising a dynamic experience that blends classic hits with contemporary innovations. The event also includes various experiential zones, such as curated food and beverage areas and art installations, further enhancing its appeal.
This significant event underscores the lasting impact of Bollywood music in connecting with audiences across generations, fostering a shared appreciation for its diverse and evolving soundscape. The festival showcases the enduring power of music to unite and inspire.