The boundaries defining global culture continue to dissolve as international sensation SEVENTEEN teams up with the beloved, classic cartoon characters, The Smurfs. This unique crossover merges the vibrant world of K-pop with the iconic animated universe first brought to life by Belgian artist Pierre Culliford, known professionally as Peyo, back in 1958.
The partnership is officially confirmed by PLEDIS Entertainment, which operates under the umbrella of HYBE Music Group, and the Peyo Company, the entity managing the rights to the blue characters. This alliance signifies a major cultural moment, uniting two seemingly disparate fanbases across generations and continents.
The pinnacle of this groundbreaking collaboration will be the release of a special edition music video for SEVENTEEN’s hit track, “God of Music.” This highly anticipated visual experience is slated for release in November 2025, strategically timed to coincide with The Smurfs’ official birthday celebration.
The Anthem of Unity
“God of Music” stands out as one of SEVENTEEN's most uplifting compositions, serving as a powerful anthem dedicated to harmony and shared human values. Its core message resonates with the idea that music transcends linguistic barriers, bringing people together like individual notes merging into a singular, perfect chord.
This concept of universal unity will now be translated into a visual narrative. The upcoming video will feature all thirteen members of SEVENTEEN reimagined as personalized Smurf characters, reflecting their distinct personalities. Their individuality will be expressed through specific colors, movements, and unique symbols assigned to their Smurf counterparts.
Consequently, each idol will be assigned a distinct Smurf persona, capturing their role within the group, whether they are the dancing Smurf, the singing Smurf, the dreamy Smurf, the leading Smurf, or the inspiring Smurf. This creative approach ensures the visual representation honors the unique contributions that define the SEVENTEEN collective.
Shared Philosophy
The Smurfs are far more than just nostalgic childhood heroes; they function as a potent metaphor for a functional community where every member plays a vital, specific role, and harmony is achieved only through collective effort. This foundational philosophy perfectly mirrors the core values upheld by SEVENTEEN: teamwork, unity, friendship, tolerance, joy, and cooperation.
This “blue symphony” marks an extraordinary meeting point where European classic animation heritage converges with the dynamic energy of Korean pop music. Far exceeding a simple commercial venture, the collaboration is a significant musical and cultural gesture designed to bridge generations and connect continents.
Looking Ahead
Fans can anticipate several exciting developments stemming from this unprecedented collaboration:
The highly anticipated music video premiere in November 2025, promising a vibrant celebration of light, color, and music.
The introduction of new Smurf characters specifically styled after the members of the K-pop group.
The launch of an exclusive merchandise collection, drawing inspiration from this newly merged creative universe.
Through this initiative, the Peyo Company successfully modernizes Peyo’s legacy, integrating classic European cultural symbolism into the contemporary global landscape via the immense reach and energy of K-pop. Simultaneously, SEVENTEEN solidifies its reputation as modern musical architects, adept at connecting disparate worlds—East and West, reality and fantasy, the past and the present.