Seagram's Royal Stag introduces Royal Stag Boombox, a novel musical experience. This initiative aims to blend Bollywood melodies with Hip-Hop, creating a new soundscape. The project is designed to resonate with the younger generation, who are known for setting trends.
Royal Stag Boombox unfolds in two formats: On-Ground Experiences and in-studio Phygital music concepts. The on-ground events have taken place in multiple Indian cities, featuring headline acts and cultural elements. The in-studio format will release four original Melody x Hip Hop tracks as singles and videos.
The festival has already hosted events in Mpal, Bhubaneswar, Indore, and Pune, with Dehradun as the next destination. The events have attracted large audiences, with each venue offering a unique blend of music, culture, and interactive experiences. The initiative is a collaboration between Wavemaker and Pernod Ricard India.